It’s all personal for Kimman’s owner Caroline Morris. The artists and vendors who sell their wares through her store, she knows them all personally. And the shoppers who frequent her Caroline Street storefront, she knows the products they like and what recommendations to make the next time they stop in. The Fredericksburg native was even named after the commercial thoroughfare her gift shop fronts.
Stories like Morris’ will be at the forefront of this holiday season’s “It’s Personal” campaign, sponsored by Fredericksburg VA Main Street, Inc. and Fredericksburg’s Department of Economic Development and Tourism. Starting Nov. 9, during the downtown holiday open house, videos that share the personal stories of downtown business owners will debut on social media.
A new video, featuring a different local small business owner will be shared each week online, so shoppers can get to know the faces behind the charming brick facades. Morris’ story will be featured, along with Skin + Touch Therapy Spa owner Brian Lam and many others.
Viewers will find out why certain entrepreneurs located their businesses downtown, what other local businesses they patronize and what inspires them to continue investing in downtown Fredericksburg.
The campaign is brand new this year but will carry on after the holiday season. Chaz Kilby, local personal chef and the promotions chair for Main Street, said “It’s Personal” will be an ongoing way for small businesses to share “their attachment and commitment to downtown.”
“We’re not big box stores,” he said. “These videos show the personal side of business.”
For example, his passion for cooking led him to teach classes at The Kitchen at Whittingham downtown. And though his continued involvement with Main Street, he hopes to put a face and a name with the retail experiences local know and appreciate.
For Morris, it’s also a way to bring awareness to the diversity of businesses downtown. While there’s lots to find at Kimman’s, she actively promotes other businesses from her shop.
“Everything Main Street does is about getting feet on the streets,” she said. “And then in the stores. The rest, the personal service, that’s up to me.”
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